While SEO has evolved over the last five years sometimes the basics still provide the best "bang for the buck". Our marketing team recently launched a number of new web pages. Unfortunately none were optimized for search at the outset. However, this provided a perfect opportunity to take one page and perform SEO steps in base groupings to see when we finally ranked. Much to my surprise after completing a few of the more basic steps we were able to get the page to rank. These basic steps included changing the title tag, modifying the meta information to reflect the keyword and creating a few back links from our own site. (we did make sure the hyperlinks from the back link pages used our keyword). By performing these simple steps we moved our ranking from the third page to the first page second link. Simply amazing.
With all the fancy back link solutions out there today it pays to remember the basics. Covering the basics first may prove the fastest way for you to get your pages ranking in Google. Sometimes the most simple solution is truly the best.
Good luck with your latest web marketing activity and take some time to ponder on the basics.
